Three Keystones for Brand Clarity
Monday we presented the common challenge of brand ambiguity. Today we offer key strategies to take brand ambiguity to brand clarity. Is it clear to your prospects, who you are, what you offer and your...
View ArticleThe Placebo Effect and Your Business
We’ve all heard about the Placebo Effect. It’s most often used to describe a perceived or actual improvement after treatment that in and of itself has no therapeutic value. It’s when a belief creates a...
View ArticleCreating Emotion Appeal to Reach Your Buyers
Monday’s blog addressed how buyers make decisions based on emotion and not on facts alone. We left you with questions on how you are creating an emotional appeal for your buyer, and inquired as to how...
View ArticleProtecting Your Brand – What Not To Do
H-P announced recently that it was getting out of the PC, TouchPad and Smartphone business to focus on software. And their foray into the software business is a $10.2 billion deal to buy Autonomy Corp....
View ArticleProtecting Your Brand When Strategy Changes
In Monday’s Blog we talked about H-P’s strategy change and the impact on their brand. We also mentioned Research in Motion and their move to a new operating system for the Blackberry next year....
View ArticleNetflix Strategy: Brilliant or Devious
You may recall Netflix’s disastrous price increase last July. To recap – Netflix was charging subscribers $9.99 for its DVD plus streaming video plan. Then they separated the plans and charged $7.99...
View ArticleThe Four Building Blocks of a Talent Gravity Organization: Starting with...
In a recent blog (http://www.kubicalaforestconsulting.com/blog/2011/10/small-business-growth-at-risk-addressing-the-talent-shortage-by-establishing-a-talent-gravity-organization/), we introduced the...
View ArticleBranding and the Talent Gravity Organization
In Monday’s blog (http://www.kubicalaforestconsulting.com/blog/2011/10/the-four-building-blocks-of-a-talent-gravity-organization-starting-with-branding/) we wrote about Branding as the keystone of a...
View ArticleThe Power of Story Telling
Let’s face it, we all love a good story. One with drama, intrigue and where good overcomes evil. Where hard work and persistence pays off – Horatio Alger still lives in our dreams. Yet, in business, we...
View ArticleIs Your Brand Fresh?
We describe brand as “how you are known and your distinct message to the marketplace.” Is your brand fresh, or is it stale? How current is your brand to what you are actually doing, and, more...
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